US Back To School Advert
This campaign was designed to raise brand awareness of UNiDAYS in the US. In the kick off meeting we looked at similar campaigns that had been successful and followed a design route that could work with the ideas we had. One key source of influence was OkCupids DTF campaign, which used witty copy and popping studio photography.
For our campaign we chose to shoot both stills and video in a New York studio, bringing in 4 models and a production team. Once the footage was delivered to me I worked with a copywriter and creative director and edited the video using a combination of After Effects and Premiere Pro. The final video was the cut into various durations and aspect ratios for different platforms and devices.