While working as part of Square Root we were commissioned to produce an animation to promote High Speed Sintering, a new 3D printing technology pioneered by Loughborough University. After consulting with the client we chose to take a minimalistic approach with the design, focusing on a limited colour palette and clean animation.

This project began when we were contacted by the Loughborough Enterprise team. A rough script had been created so we worked with them to finalise this and produce a full storyboard for the animation. Designs were produced in Illustrator and the animation was created using After Effects.